I'm not sure how much I should be cringing be over this:
Believing the timing is right to distinguish their new era, the Chargers are unveiling a new uniform and logo, the team's first significant design changes in 18 years.
“It's time,” team President Dean Spanos said yesterday. “We're looking to the future. This is a statement that the players want to make about the team and the future.”
Feedback from running back LaDainian Tomlinson, the league MVP and face of the franchise, ultimately convinced Spanos that the change was viable. Tomlinson was the first player made aware of the change and had input in the final stages of the 20-month process of revamping the iconic bolt logo and jersey.
“I think it is our time to have our identity,” Tomlinson said of the current group of Chargers players, who have amassed the third-highest number of victories in the NFL over the past three seasons.
“This team is on the cusp of achieving something special,” said A.G. Spanos, the Chargers' director of marketing programs, who formulated the new look along with Chief Operating Officer Jim Steeg. “ . . . I like the fact we're giving them a look people will associate with these players.”
Chief among the changes are a redesigned gold lightning bolt outlined in powder blue, white helmets and a freshly contoured overall look.
The bolts on the helmets and jerseys will be framed in the powder blue, which many fans have said should be the team's primary color. The Chargers will continue to wear their powder blue uniforms twice each season.
Oddly, I had some
nightmares over the past year about a Chargers uniform change. Gift of prophecy?
Here is what we have seen so far, from the
Chargers' Web site:

I've always preferred the gold bolts. When I first saw the Chargers in 1986, they had navy jerseys with gold bolts on white inserts. Those have always been my favorites. Bringing them back is a good thing. Not sure about wrapping them around the shoulder, as opposed to on top of it. I've always felt that numbers on the shoulders (as opposed to the sleeves) make one look bigger, which is why I wanted the Browns to do it.
Bad things that I'm seeing and hearing, though, is that the lightning bolt on the pants won't have as many points. At least the bolt will still be there, though. But just two points could look a little silly.
Worst part, though, is the helmet. I HATE the white helmets on the throwbacks. Always have. Dark helmets look more menacing, and the lighting bolt stands out much better. I mean, the bolt is suposed to be, duh,
illuminating. Can't quite do that on a white background.
So I am absolutely cringing about the helmet. Return of the gold bolt on the white inserts is very, very good. Everything else I can take or leave. I won't run out and update my Chargers collection just yet.